List Selection: Use our extensive experience in evaluating and identifying the right prospects for your product or service. We research multiple database sources to create a unique profile for each of our clients. List segmentation tools are also utilized to maximize the marketing spend.

Data Services: A variety of techniques are used including data modeling, analysis, design and management, data mining, optimizing data quality and data conversion. Merge/Purge/De-dupe, Customer and Employee Relationships (CRM).

Statistical Modeling: Using Maximize Objective (i.e. response, sales, and marketing mix). Cluster and factor analysis, predictive modeling, significance testing.

Market Research: Test design, sample size and definition, questionnaires and reporting, customer behavior, program evaluations, consumer studies, market sizing, product pricing and configuration.

Marketing Analysis: Customer and employee relationships (CRM), customer profiles and segmentation, lifetime value of a customer, market sizing and definition, marketing mix allocation, time series analysis, sales forecasting and tracking, determine price elasticity, price testing and strategy, markets and customer behavior, and perceptual mapping.

Media Placement: We know how to make the proper channel selection and how to use the right mix to achieve maximum inquiries and more importantly customers who are ready to purchase product. We plan and recommend based on demographics, total names available, overall usage and program availability. Via our media partners we are able achieve lower prices due to the large volume purchased and our long term relationship with those partners.

Internet: Coordinating internet marketing with direct mail and catalog marketing is a critical mix and often times can be the difference in making a marketing campaign a success. Our understanding of the landscape assures our clients that they are making the most of cross-channel marketing.