Direct and digital marketing: calculated efforts = quantifiable results.

For virtually every direct marketing effort - printed mailing piece, targeted email, microsite, banner ad, personalized URL - there is a baseline corollary in the data set. This affords you an incredible amount of control over key aspects of your marketing program. You can monitor and test messaging strategies, offer-based programs, calls to action and keep a real-time eye on budgeting.

This is the core difference between direct and the scattershot effect of broadcast and print advertising. They have their place, but they can’t compete with the know-as-you-go aspects of direct. At CGSM, we’ve developed multiple processes and identified insightful measuring systems for most direct marketing strategies. And depending on your business, we can develop custom metrics to provide actionable intelligence about your product or service.

We’re obsessive about measurement.

Over the years, CGSM has developed core business strategies to ensure marketing results at virtually every tactical turn. Whether it’s online or offline, we strive to deliver the highest possible ROI on every tactic. Our team has developed experience in managing the big picture by paying attention to the smallest details of every process. Direct marketing is one of the most difficult facets of all the marketing disciplines. Throughout our history, we’ve faced the music in some complex situations, and we’ve come out with incredibly valuable experience. In fact, we’ve developed some pretty sophisticated systems that can save you valuable marketing dollars. Now that’s music to any marketer’s ears. Take a listen to some of these proprietary methodologies:

Maestro:

our branded lead management system - orchestrated strategies to drive prospects into the sales funnel

Harmony:

proven creative strategies that sing and drive open rates and/or clickthroughs

Orchestration:

time-tested means of conducting the complex print process - from maximizing paper purchases and printing methods to managing complex postal regulations and delivery tracking

Concertmaster:

a robust suite of data analysis processes - from simple segmentation strategies to more complex aspects, such as perceptual mapping and data modeling

Composer:

seven-step process for developing marketing strategy and integrating the direct channel

These are just some of the branded processes we have in place to serve your business and your marketing objectives. Next time you embark on a marketing campaign, be sure everything’s in tune. Contact CGSM today (203-563-9233 or info@cgsm.com) and start orchestrating your direct marketing efforts for measured success.